Things Heat Up in the New ‘Captain Marvel’ TV Spot

Captain Marvel
After a couple of trailers that left some fans underwhelmed, a new TV spot for Captain Marvel offers the usual kind of Marvel energy that the other ads were missing.

 

Making a debut last night during college football, the extended look at Captain Marvel reveals our first look at the Skrulls shape-shifting, Carol Danvers explaining her “Photon Blasts” to prove that she isn’t a Skrull to Nick Fury, a harsh training session between Danvers and the leader of Starforce, Fury telling Nick Coulson that Captain Marvel is “only the beginning” of superheroes (a nod to the film’s status as a prequel to most of the Marvel Cinematic Universe), slightly more of Carol’s maneuvers above Earth’s atmosphere, and Danvers giving Fury sass over S.H.I.E.L.D. putting their logo on a baseball cap. Quite a bit of new footage to go around, and you can see it all below:

 

 

Part of the reason why initial reception toward footage to this film has been criticized in some circles is that it was lacking the same sort of energy that other Marvel movies have had, and based on this look at the movie, it’s not absent at all from the finished film. In fact, I’d argue that Marvel should have used chunks of this ad as the second full preview to dispel some of those criticisms out of the gate. Furthermore, Carol Danvers initially being portrayed as stoic upon her arrival on Earth after years of Kree conditioning (read: brainwashing and indoctrination) led some fans to assume that she would remain uncharacteristically solemn and serious throughout the entire film. That’s clearly not the case, as seen later on, where she’s exchanging banter with Nick Fury and revealing a wide range of emotions throughout these clips.

 

Tickets are now on sale for the movie, and it looks like theaters are quickly selling out for Thursday night screenings everywhere. So regardless of prior complaints about this film’s ad campaign, clearly someone is interested. Let’s just hope the remainder of the film’s promotional campaign has more in common with this TV spot than either of the previous trailers. I was interested, but not exactly excited, for the movie beforehand; now, I’m a believer.

 

Captain Marvel will be released on March 8, 2019.